Presentation Set, Amomento 23FW Collection, Paris
A furniture set commissioned for the Amomento 23FW collection presentation, shown at a Marais gallery during Paris Fashion Week.
A commission from Amomento, the Seoul label founded in 2016 and carried by more than 120 stockists across nineteen countries, working in restructured silhouettes and garments made to outlast a season rather than mark one.
The project was a collaboration with the brand’s creative direction for the first showing of its 23FW collection, I Do (Not) Decorate, drawn from Art Deco and presented at a gallery on rue des Minimes in the Marais on 17 January 2023, during Paris Fashion Week. Scenography by Jeanne Tresvaux du Fraval, with Hyeseon Jung as co-creative director.
A selected set was arranged in the presentation space for the models to occupy and move through in front of guests and press, furniture as part of the presentation rather than scenery placed around it.
Featured pieces include MM Stool in butterscotch, Lounge Chair 01 in wenge satin, Flat Pack Chair in oak, and Original Stool by Studio Goons.
@amomento.co
@s.e.o.n_j
Images @olivialorrainetran
Scenography @jeanne.tresvaux.du.fraval
PR @suchsuchparis